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Facebook Marketing

We know. Facebook isn’t new. And to say that every business needs a Facebook presence today would be an blatant understatement.

However, a lot has changed since Facebook first entered the marketing scene. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree videos, sell products via a chatbot, or even serve as a top news source for two-thirds of the population.

Facebook has 1.18 billion daily active users. Let’s put that in perspective. That’s over 5X the population of the United States, 15% of the world population … and it’s still climbing.

It’s not only the sheer number of people, but the amount of our attention Facebook owns. Globally, the average user spends 50 minutes per day with Facebook properties.

Instagram Marketing

Your Instagram feed is only as good as your photographs, so starting with high-quality photos makes your Instagram marketing more effective.

One of the best ways to save time and compose better photos for Instagram is to shoot square photos. Many digital cameras and smartphones have this in their settings so it’s really easy to do. This lets you save time on cropping and ensures that the essential elements in the photo won’t be cropped out later.

Because shooting photos inside the Instagram app can be limiting, I like to use Camera Awesome by the SmugMug team on my iPhone (also available for Android users). Using this app, you can take fantastic photos using the grid to follow the rule of thirds.

YouTube Marketing

We know. Facebook isn’t new. And to say that every business needs a Facebook presence today would be an blatant understatement.

However, a lot has changed since Facebook first entered the marketing scene. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree videos, sell products via a chatbot, or even serve as a top news source for two-thirds of the population.

Facebook has 1.18 billion daily active users. Let’s put that in perspective. That’s over 5X the population of the United States, 15% of the world population … and it’s still climbing.

It’s not only the sheer number of people, but the amount of our attention Facebook owns. Globally, the average user spends 50 minutes per day with Facebook properties.